GDE730: Week 10 – Quickdraw!

For this week, I have only entertained design ideas for the Jordanian setting, with the exception of the last three. This geographical focus will aid me in my development of ideas based on local needs, market gaps, and/or societal issues.

Designers as authors

Amani Qaddoumi – Alb

Qaddoumi is a creative brand designer and strategist based in Amman. Her latest project, Alb, is a manifestation of the desire to meld meaningful aesthetics with emerging consumer technology. The product, described as a smart wristband, allows the user to carry memories, like photos, videos, or voice recordings that can be accessed through an app on their phone.

The idea was born after a series of mentorships that allowed Qaddoumi to pivot from her original idea, a game for children featuring the same technology.

Today, the product is in its pre-launch phase with a social media teaser campaign.

Mirna Bamieh – Palestine Hosting Society

Bamieh, an artist and cook from Palestine, is the mind behind the live-art project, Palestine Hosting Society.

She travels around the country to collect ingredients and recipes and hosts dining performances combining food with storytelling. Her goal is to ensure the cultural future of a Palestinian kitchen, which is perpetually under threat by displacement and appropriation.

Today, the project is active through social media and various local and international collaborations.

10 Ideas

1] A written guide, or support map, to entrepreneurship in Jordan

This idea refers back to my research from week 9, where the need for up-to-date information on entrepreneurial support in the country was identified. For reference, many funding programs and start-up incubators/accelerators exist, but it can be difficult to figure out where and how to apply, what the requirements are, and other pieces of information that could be helpful to make the process worthwhile. This guide should be written in collaboration with experts across different fields, to keep it as general and comprehensive for any type of business idea.

2] Archival of Levantine magazines

This is an idea that’s been brewing in my mind since my first visit to Amman’s downtown street-side bookstalls. The main feature of these stalls is stacked and neglected magazines dating back to the 60s. They’re an important resource for graphic designers in the region.

3] A guide to wild foraging in Jordan’s urban settings

Food scarcity has been addressed by a handful of organisations in recent years, and with climate change, matters will only worsen in the country. Tho only a novel solution to the problem, wild foraging could provide an alternative source of food to residents in urban settings. The guide can take many forms, and doesn’t necessarily need to even be a book or an app. In a region where wild foraging takes place semi-regularly, a call to action through a national campaign for foraging enthusiasts to share their tips and tricks on how to identify a sidewalk weed could work just as well!

4] The Shared Suitcase

Lebanon has been facing a catastrophic economic crisis, and matters are only worsening. Social media efforts to bring light to the situation can only help so much. But the online activism has been helpful in a new type of civilian action: those with plans to travel to Lebanon have offered space in their suitcases for essential medicines. The idea is to sponsor flights to Lebanon and pay for one extra suitcase per passenger, to carry essential items to their families, friends, and others in need. It is a safer alternative than through official shipment routes, which might have corrupted lines or be under threat of theft. The sponsorship would be advertised through a national campaign to call for donations to the suitcases, providing interested parties with a list of suitable medical items that can be purchased and contributed.

5] Poster campaign to highlight gender-based violence in Jordan

According to UN Women and the Global Database on Violence Against Women, there has been a 138% increase in gender-based violence in Jordan over the last 12 months. (UN Women, n.d.) Protests against well-publicised cases are often silenced and shut down, and there is a general air of denial around the issues women face in the country. Often, gender-based violence campaigns in Jordan don’t call out specific events or use any imagery that can be considered offensive. For this idea, I wanted to utilise the power of minimalistic illustrations as a nod to well-known cases, under which would the name of the women who experienced this would be written. These posters would be strong visual tributes to the women whose violent experiences should not be forgotten. The posters would be a stark reminder of the violence that is often hidden behind closed doors.

6] Outdoor posters featuring languages of all ethnic groups in Jordan

Jordan is an ethnically diverse country, though it is majority Arab. The different ethnicities are Bedouin, Circassians, and Chechens. It is often a little-known fact by those who do not interact with these ethnic minorities, and the preservation of language has been dependant largely on personal family efforts. As a small tribute to these minorities, posters in different languages could be featured around urban centers, in an effort to celebrate our cultural differences and diversity.

A Map of the Origin of Jordanian Foods

Related to Mirna Bamieh’s project, this idea will look at the geographical sources of specific dishes and their cultural origins. The country’s diverse ethnic backgrounds have contributed to what is now known as part of the national cuisine.

Placemaking through Gamification

My idea from Brief 2 of GDE730: a gaming station in rural parts of Austria to promote community cohesion between native residents and refugee migrants.


My idea from Brief 1 of GDE730: a platform to distribute micro funds to young Middle Eastern graphic designers that allows them to freely experiment in a mini-project.

Cycling Kits that Make Cool

This is an idea that is still under development with a friend of mine. Our basic concept is for a cycling kit brand that features designs contributed by local artists. The focus for the brand is on size exclusivity and its inclusivity of all womxn. Our communication strategies are based on setting the brand apart from the norm in the cycling industry, which can be quite misogynistic.


UN Women (n.d.). Jordan. [online] Available at: [Accessed 16 Aug. 2021].

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